The
ASIAN INDIAN or SOUTH ASIAN MARKET
Folks, Much has been said about the rapidly growing Asian
Indian-American or Indo-American or South Asian Market... and its All
True!
Not only is there a rowing interesr and
strategic tie up of the USA and India,; the American population of
Indian Origin is itself coming of age!
With nearly 2.7 million people of Indian origin- a large segment
raised here in the USA PLUS Many who are of Indian Origin by the way of
Fiji and Europe and Africa,, who still maintain their roots ; heritage;
Culture and food habits!
Examine the market segment and
democgraphics:
Most Indian-Americans
are Hindus and US CENSUS 2000 showed the Asian Indian
population in the United States grew from almost 1,678,000 (16.78 lakh)
in 2000 to 2,319,000 (23.19 lakh) in 2005: a growth rate of 38%, the
highest for any Asian-American community.
In 2007, CENSUS supplemental puts the number as close to 3 million.
In 2005, the Indian American community has become the second largest
Asian community in the United States after the Chinese-American
community and that remains tru in 2007-08
Asian Indians are most heavily concentrated in California, New York,
New Jersey, Texas, and Illinois
The top
urban destinations for Indian Americans include the San
Francisco Bay Area, New York City/NJ area, Chicago, Los Angeles,
Philadelphia and Washington,
D.C
Indian Americans have the highest median income of any national origin
group in the United States. ($60,093) and in some areas Higher.
One
in every nine Indians in the United States is a millionaire,
comprising 10% of U.S. millionaires. (Source: 2003 Merrill Lynch SA
Market Study).
About
64% of Asian Indians in the U.S. have attained a Bachelor's degree or
more.,compared to 28% nationally.
Almost 40% of all Indians have a master’s, doctorate or other
professional degree, which is five times the national average.
72.3%
participate in the U.S. work force, of which 57.7% are employed in
managerial and professional specialties
English
is a major language for professionals from India and Indian Americans
are well-represented in the fields of medicine, engineering, finance
and information technology.
BUT
Indian-Americans ARE NOT A MONOLITHIC Community. There is a Huge
diversity within the population and only experts in the field can tell
you
For
one, while most of the early Indian immigrants were Punjabi and
Gujarati, there has been a recent influx of Telugus, Kannadigas,
Tamils, Bengalis, Maharashtrians, Malayalis and many other cultural
groups in addition to them.
While most
Indian-Americans are Hindus, nearly 80%, there are also Muslims, Sikhs,
Jains, Buddhists, Christians, Parsis, Baha'is and Jews among them.
So
Lets talk and design a
Custom
Marketing & Media Solution for You!
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INDIAN-AMERICAN
FACTS:
- 2.5
million Indian-Americans in the USA by 2005.( much more if you count
all people of Indian origin
- 64%
have a Bachelors degree (28% National)
- Nearly
40% have a Masters or Doctorate or professional degree
- Median
income is over $60,000 (compare $38,000 Nationally)
- 57%
are in Managerial or Professional specialities
- English
Speaking Majority population among professional Indian-Americans
- Internet
plays a big role in daily lives
- Almost
All Indian-Americans follow current events and news, via print,
internet or televison
- Indian-Americans
also spend considerable time within their Sub Cultural and lingusitic
groups.
- Temple going and
Religious events are a big draw for Indian Americans
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